As soon as the Zombieland intro begins, a woman is thrown straight at the screen, causing lots of blood. This straight away suggests the film is about death, and is very much 'up in your face'.

The typography is the colour red, to symbolize blood. Also, the typography seems to be a part of the scenes happening in this title sequence, as people can interact/touch the words, causing them to move. As there is cars burning, and police fighting with people, it shows there is a lot of action and destruction, something that is very interesting to males. It also shows and bride and groom seemingly fighting; which is unusual and implies that this film is also not quite what it seems or should be. It shows a woman in a bikini, chasing a man. Usually in modern day society, men would be attracted to her and would chasing her (not literally). But in this, it is complete opposite, with the woman chasing the man; suggesting that survival is a higher desire than any other in this film. It shows several people trying to do their job (e.g. firemen) yet they are all interrupted by the zombies, suggesting that everything is interrupted in this film, as if the zombies becomes main priority.